There are two main ways that promotional gifts can be utilised by marketing professionals: either as ‘external gifts’ or ‘internal tools’. I believe it’s important to integrate both into a company’s ...

The best marketing meetings are usually those in which a suggestion prompts someone to finish the thought with an unexpected spin. And then someone else builds on this idea with another addendum.

It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...