Yahoo

Puma Is Doubling Down on Marketing: Inside the Brand’s ‘Go Wild’ Campaign

When it comes to advertising, Puma has opened up its wallet. Puma revealed “Go Wild” on Thursday, a global campaign that the athletic powerhouse said marks “an evolution in its brand identity” and is ...
Business Wire

PUMA Redefines The Game: Unveiling A Bold Strategy And Brand Positioning With ‘Go Wild’ Campaign

For 75 years, PUMA has relentlessly pushed sport and culture forward and, as a leading sport brand, has always promoted sport as a way to embrace self-expression and joy. Through the launch of 'Go ...
Sports Illustrated

PUMA Tells Runners to "Go Wild" in its Biggest Global Campaign Ever

On Thursday morning, PUMA officially launched a multi-year marketing campaign that redefines the game with a bold new strategy. The "Go Wild" campaign is the biggest global marketing campaign in the ...
Nasdaq

PUMA Launches Go Wild Podcast, Featuring Inspiring Brand Ambassadors and Spokespeople That Have Redefined the Game

HERZOGENAURACH, Germany--(BUSINESS WIRE)-- Global sports company PUMA launches the ‘Go Wild Podcast’ as the brand continues to amplify its ‘Go Wild’ philosophy. The first initial episodes are hosted ...
Nasdaq

PUMA Redefines the Game: Unveiling a Bold Strategy and Brand Positioning With ‘Go Wild’ Campaign

HERZOGENAURACH, Germany--(BUSINESS WIRE)-- Global sports company PUMA announces the launch of its biggest global brand campaign to date – ‘Go Wild’ – marking an evolution in its brand identity and ...