Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over traditional tracking methods.

Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

Uniqode reports that QR Code trust hinges on consistency; reliability shapes user confidence more than security messaging.

You’ve almost certainly used QR codes before—it’s when you point your phone’s camera at a square barcode to access a menu, a form, or even an app, and then tap on the link that appears. But while most ...

They are everywhere! Those little black and white boxes with dots and squares: QR codes (Quick Response Codes). They show up in the mail, in email messages, in print, and on bulletin boards. Companies ...

Scanning a QR code can expose you to identity theft, according to the Federal Trade Commission. Quick-response, or QR codes, which store links and other information and are readable by a smartphone ...

So, when an attacker sends a fake UCPath payroll notification with a QR code linking to a credential harvesting site, a SEG ...