Media analysis specialist The Media Audit has a new study, the National Radio Format Report, examining the media consumption habits of radio listeners. The conclusion? Non-radio media consumption ...
New research brings to light the significant role that radio plays in reaching affluent Americans. The study, which delved into the media consumption habits of wealthy individuals, found that some ...
Radio programmers are facing tough decisions and complex choices as they work toward keeping listeners and attracting new ones. Experimenting with a station’s format is risky, and while there are no ...
(By Lee Abrams) The next big radio format will not be a format at all. We’re past the era of a hot new format being replicated across the land. The next new “format” will be based on 360-degree brand ...
Numerous format changes late last year caused a major shake-up in the first-quarter survey results of central Indiana's radio-listening habits. "It's a weird book," said Scott Uecker, general manager ...
In an increasingly crowded Twin Cities radio market, industry behemoth iHeartMedia (IHM, formerly Clear Channel Communications) added two entirely new local stations in June: Hot 102.5, a classic ...
More evidence of content cuts at CC Radio: Their much-acclaimed Format Lab is gone from the web. Replaced by their “I (Heart) Music” website for mobile phones. The list now only includes a few HD ...
Two Wiregrass radio stations will take on new formats beginning Monday and four on-air personalities will have a new home. WRJM 93.7 has changed owners as well as formats. It is now owned by The Radio ...