An MBA can bring more marketable skills and greatly expand or advance potential job opportunities. But the process of applying to B-school is time-consuming, so it’s important to think strategically ...

No matter what business you are in, you must have a marketing strategy to get in front of your target audience. Attracting ideal clients and customers on a consistent basis is an art form that can be ...

Research is essential to understand who cares about your news and how to reach them. Start by identifying the demographics, interests, and behaviors of your potential audience. Utilize tools like ...

A new study conducted by Forrester Consulting on behalf of TransUnion has revealed significant challenges faced by many marketing teams. These challenges primarily stem from the complexity of their ...

CEO at RightMetric, a marketing research & insights provider that helps marketers look outside their own four walls to be more effective. Consumer attention is harder to earn than ever before. With ...

One of the trickiest things for midlife entrepreneurs is to find and reach their target market. It’s also one of the most essential tasks for startup success. “You’re not trying to target any given ...

The promotional mix is the various forms of communication used by companies to present brand, product or service messages to targeted customers. The standard promotional mix includes advertising, ...

Effective marketing of your business online takes some research. While advertising online can be a low-cost method to get your name out, failing to target people that are more likely to patronize your ...