As we move deeper into this decade, the question “Should we invest in research?” is becoming “How do we weave market intelligence into our business functions?” ...

Entrepreneurship has always been a mix of intuition and evidence. AI doesn’t replace either—it accelerates the loop between them. What once required a team, a research budget and a quarter of your ...

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Market research is a process of gathering, analysing and interpreting information about a market, including potential customers, competitors and industry trends. Its primary goal is to provide ...

Imagine you're a chef, and you've just created a new dish. You think it's a masterpiece, but how do you know if your customers will feel the same? You could rely on your gut feeling, or you could go ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Questions to ask for product market research include: Who is the target audience? What are their needs and wants? What is the competition like? What is the pricing strategy? What channels will be used ...

This template will help you develop a market research brief that will ensure your research partner collects and delivers the right research insight to meet your exact objectives. Content, Creative & ...