Customers, as we all know, are a fickle bunch. Considering how customer loyalty is far from abundant these days, there are many ways to lose a customer, but the biggest turn-off for today’s consumers ...

A recent FedScoop study shows the federal government workforce could see a meaningful boost in productivity by reducing friction with devices and applications and improving secure access to data and ...

When personalization fatigue sets in, reducing friction—not targeting harder—becomes the fastest path to trust, conversion ...

The concept of business friction isn’t new: It’s anything that prevents or dissuades customers from buying your products or services. For customers, friction can be long wait times on hold, products ...

A TransUnion report found that 84 percent of renters said their credit scores improved after having their on-time rent ...

There is one key lesson we can all take away from the last 10 years of a changing retail dynamic: the businesses that succeed are those that make it easy to buy. Giants like Amazon, Uber, Lyft and ...

American workers have grown increasingly accustomed to accessing information and ordering goods and services online, anywhere and anytime, using their smartphones, tablets and home computers. At work, ...

Marketing often gets thrust into the spotlight when business conversions slide. The thinking goes something like this: “If we increase our spend, we’ll increase our leads and sales.” Yet adding more ...

Predictions about the end of the password have been around for years. Bill Gates predicted the password’s extinction in 2004. In 2014 Fernando Corbató, creator of the password, acknowledged that the ...

Minimizing digital friction and fostering digital dexterity in K–12 environments requires a concerted effort that involves training, integration between systems and single sign-on.

As far as engine parts are concerned, mineral oil lubricants help safeguard them from wear. This effect is improved by adding polymer nanoparticles to the lubricating oil. Image Credit: Angewandte ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. The concept of business friction isn’t new: It’s ...