In recent years, the digital marketing landscape has experienced significant shifts, particularly concerning user privacy and data tracking mechanisms. Notably, Google’s initial plan to phase out ...

The proliferation of AI dramatically increases the amount of data that needs to be processed, stored, and moved, accelerating the aging of signal paths through which that data travels and forcing ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Silvers, SVP product, GM customer ...

The healthcare industry has a data paradox. Globally, there’s an estimated 2.5 zettabytes of healthcare data – but only a fraction of it is actually usable. And the overwhelming majority of that ...

As a product manager, I have worked closely with data engineering teams and witnessed the fantastic ways to transform raw web data into insights, products, data models, and more. Data cleaning ...

The online identity landscape is rapidly changing, confronting advertisers with challenges for activation or measurement. In the context of third-party cookie depreciation and privacy regulations, ...

Over the past two years, data clean rooms have exploded onto the programmatic advertising scene, and they’re already at the center of some of the most exciting new partnerships and growth ...

Having dealt with GDPR for years, advertisers are accustomed to the strict privacy and data-sharing regulations that it entails. This need gave rise to what is referred to as “data clean rooms” that ...

Ever found yourself staring at a massive Excel spreadsheet, feeling overwhelmed by the sheer amount of data that needs cleaning? Hours can turn into days, with errors and inconsistencies still present ...

The world runs on data. A hallmark of successful businesses is their ability to use quality facts and figures to their advantage. Unfortunately, data rarely arrives ready to use. Instead, businesses ...