When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should be laid out, what employees should be hired, and more. However, retail ...

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...