GM Authority

Ruby-Red Redefined Is Axalta’s 2027 Automotive Color Of The Year

Axalta Coating Systems has selected Redefined, a rich, ruby-red finish with a subtle shimmer, as its latest Global Automotive ...
financialcontent

Axalta Unveils Redefined as its 2027 Global Automotive Color of the Year

Axalta Coating Systems (NYSE: AXTA), a leading global coatings company, today unveiled Redefined, its 2027 Global Automotive Color of the Year, live at Automechanika Frankfurt. A saturated, luminous ...
Collision Repair Magazine

Ruby revival: Axalta turns back to red for 2027 colour pick

Axalta names Redefined ruby red as 2027 Global Automotive Color of the Year. Discover how modern pigments create expressive, ...
Yahoo

In ‘Wicked,’ they’re silver. But at Academy Museum color show, the ruby-red shoes take center stage

Ruby slippers from the 1939 film "The Wizard of Oz" are pictured on display as part of the "Color in Motion: Chromatic Explorations of Cinema" exhibit on Tuesday, Oct. 29, 2024, at the Academy Museum ...
Phys.org

Why are rubies red and emeralds green? Their colors come from the same metal in their atomic structure

The colors of rubies and emeralds are so striking that they define shades of red and green—ruby red and emerald green. But have you ever wondered how they get those colors? One feature of compounds ...