Optimizing your website for organic search isn’t something you can set and forget; it’s an ongoing initiative that requires your full attention and long-term planning. SEO project management templates ...

Learn how to test your SEO theories using Python. Discover the steps required to pre-test search engine rank factors and validate implementation sitewide. When working on sites with traffic, there is ...

When it first became clear that clicks and user behavior influence rankings, many in the SEO industry dismissed it – until it became widely accepted. Today, the SEO vs. GEO debate is sparking similar ...

When I first started working in SEO, it was easy to find success. In the days before Google, all you had to do was look at the pages that were ranking for the term you wanted to rank for and copy the ...

Last June I had the pleasure to present at SMX Advanced about one of my favorite topics: improving the collaboration between SEOs and developers. While my session was about JavaScript for SEO, I took ...

Website migrations are one of the most challenging aspects of SEO. No matter how much experience you have in technical SEO, how detailed your plan is, or how thorough your checklist may be, unexpected ...