Can you feel it? The Force is here. As we published in our extensive SRAM Red AXS eTap coverage and early review, SRAM was transparent about a Force eTap AXS group coming in April when it unveiled the ...

Editor's note 17 June 2025: SRAM Force and Rival AXS have officially launched. Check out our in-depth news story and review of Rival AXS for all of the details. An image of what appears to be a new ...

Improvements to braking performance and shifting bring SRAM's new flagship Red AXS groupset on par with Shimano Di2 Dura-Ace R9200. The groupset's claimed 154g weight saving over the previous ...

There are many reasons a rider may want to upgrade their road or gravel bike. Sometimes, cyclists swap components for added comfort or to achieve a better bike fit. While other times, they switch ...

We first learnt of SRAM's wireless intentions for its third-tier road groupset after our senior tech writer, Josh Croxton, uncovered two approved applications pertaining to the Rival moniker on the US ...