Development of a successful marketing strategy is an important step for any small business. It enables the company to move beyond word-of-mouth referrals and use marketing tactics to drive new ...

SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. You can think of your strengths and weaknesses as internal factors that are present right now. Opportunities and ...

To make a small business successful, an owner needs to have a thorough understanding of the status of their companies, its growth potential and the pitfalls it might face in the future. One framework ...

A SWOT analysis is a useful framework for assessing the Strengths, Weaknesses, Opportunities and Threats for an organization or a specific project. But have you ever considered using it to examine or ...

A new awards initiative, which aims to reward the best practise in marketing across the board, is being launched this month. The SWOT Marketing Awards 2007, organised by The Drum in association with ...

To develop a strong marketing strategy, businesses need to understand their industry, their customers and the demands of both. Businesses also need to understand how their business and services fit ...

What if there was an analysis tool that helped to shine a spotlight on all the critical aspects of a company’s situation so that an intelligent, focused direct mail program can be developed? There is: ...