Customer relationship management (CRM) software company, Salesforce, has partnered with layer 2 blockchain platform Polygon for an NFT-based loyalty program, said Ryan Wyatt, president at Polygon Labs ...

New strategic alliance enables marketers to activate mobile-first customer loyalty programs Today Merkle, dentsu's leading customer experience transformation consultancy, announces a new agreement ...

Customer relationship management (CRM) platform Salesforce said Wednesday it’s expanding its client services to include management of non-fungible token (NFT) loyalty programs. According to its ...

Lyft Business has employed Salesforce's Pardot and Sales Cloud solution to help drive customer engagement and loyalty. Salesforce Pardot and Sales Cloud provides Lyft Business with a single platform ...

LONDON--(BUSINESS WIRE)--Once primarily the domain of small and midmarket companies, Salesforce marketing automation tools have become a top priority for larger U.K. enterprises intent on cultivating ...

Concept: Salesforce has rolled out a Rebate Management solution to assist companies in automating, scaling and leveraging AI-enhanced observations for their rebate programs. Companies selling through ...

Merkle, dentsu's customer experience transformation consultancy, has partnered with Airship and Salesforce Marketing Cloud, creating a solution for more connected customer loyalty experiences in ...

“A mobile-first loyalty approach has become an imperative for marketers looking to create signal-based experiences amongst modern consumers who are constantly on the move,” said David Novak, Global ...