Sentiment analysis is the scanning of words written or spoken by a person to determine the emotions they’re most likely feeling at the time. If the person spoke verbally, sentiment analysis technology ...

Cultural sensitivity matters. Sentiment systems now account for cultural nuances, which helps support global trust and better customer relationships. Throughout my three and a half decades in the ...

Sentiment analysis — a technique that uses natural language processing (NLP), machine learning (ML) and AI to gauge emotions in customer interactions — has emerged as a powerful tool for uncovering ...