When it comes to food-packaging design, less is usually more—with a few notable exceptions. So says a new study by Lan Anh N. Ton, an assistant professor of marketing at the Neeley School of Business ...
This is a story about a box. That's it, just a box. "It's not rocket science," said Rudy Youell. "It's almost so stupid it's ridiculous. But it's saving so much money it's amazing." His simple box ...
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