If you’ve scrolled BeautyTok this fall, (the fan-dubbed section of TikTok videos that centers around beauty trends and DIY instructions), you might have stumbled upon the ‘siren eye’ makeup trend.

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If you've recently scrolled through #BeautyTok, you've probably noticed that "clean girl" makeup is heading into its flop era. Along with bright dopamine eyeshadow, TikTokers are getting creative with ...

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Natalie Dresher is a professional makeup artist working both in Miami and New York City. Maria Gianno is a professional makeup artist and beauty expert working in New York City. Ahead, we sourced two ...

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Start by applying a brown eyeshadow that’s just a couple shades darker than your skin tone along the lash line, blending it up and out past your crease into a soft wing shape. Follow with a smaller ...

They say eyes are windows to the soul but if social media is anything to go by, we're increasingly obsessed with their shape, rather than whether or not it's possible to tell what a person is thinking ...