Snapchat officially opened its API to third-party partners for programmatic ad sales according to Ad Age. The API includes targeting via email matching with more options to come, and other tools such ...

Posts from this topic will be added to your daily email digest and your homepage feed. Developers and security researchers say the company has done little to close the technical loopholes allowing ...

Snapchat is said to be rolling up its sleeves on an ads API, and agencies, advertisers and tech vendors alike are happy to hear it. “There’s a great deal of interest in Snapchat as a platform,” said ...

Snaplytics, a third-party Snapchat measurement vendor, came out of beta Wednesday after spending more than a year developing the hardware and software needed to pull marketing insights from Snapchat ...

Snapchat is building a way for people to use their Snapchat account to connect with third-party apps. The idea, in theory, would let Snapchat users grant outside companies access to their Snapchat ...

In response to the most recent Snapchat leak —now called “The Snappening” in homage to the recent leak of celebrity nudes — a statement has been posted on the company blog regarding the unlawful use ...

Snapchat is in the process of building an application programming interface (API) for its partners with the goal of making it easier to buy ads with more frequency and precision. Anonymous sources ...

For all its popularity, advertising on Snapchat has remained fairly sparse -a branded Geofilter here, a sponsored Lens there. But now you can expect a much bigger variety of video ads, as Snapchat has ...

Your Vox Membership goes further this holiday season. When you buy an annual membership, we’ll give one to someone who can’t afford access. It’s a simple way for you to support Vox’s journalism and ...

Anonymous hackers have claimed to use the reported Snapchat API exploit to compile a database of 4.6 million Snapchat usernames and their associated phone numbers and geographical regions. The site, ...

An alleged cache of about 13 gigabytes of stolen images from Snapchat—some of them apparently of nude, underage users of the “ephemeral” messaging platform—was posted online Thursday night, many of ...