The very best consumer apps — think Spotify, Instagram, or TikTok at their peak — might retain 30 to 40 percent of users after a year. Most apps are lucky to retain 10 to 20 percent. Products that ...

Net revenue retention rates in cloud software are ticking down by the quarter, a sign that businesses continue to look for areas where they can cut costs. Industrywide, median NRR declined to 111% in ...

Multiple studies and opinion surveys performed across industries agree: It’s more cost-effective to retain existing customers than it is to acquire new ones. Knowing this, many business leaders devote ...

New data shows that net retention at software companies has been halved in recent quarters, partially explaining the slowdown of revenue growth at tech firms. This isn’t wholly surprising, since net ...

Learn how referral programs drive repeat bookings, improve retention, and create predictable growth for mobility apps.