As we kick off 2024, it’s time to rethink our SEO strategy. Rather than a complete overhaul, evaluating what’s working and what needs refinement will help you realign priorities. This article outlines ...

Having a social media presence has become an essential part of doing business in the modern world. A law practice that isn’t interacting with the public on at least one or two social media platforms ...

Everyone and their brother has jumped into the online content creation game. Every minute on the Internet, YouTube users upload 300 hours of new video and Vine users share 8,333 more. Over 347,000 ...

Marketers are the Renaissance men and women of the business world — balancing business thinking with more creative endeavors, like content creation. And though content marketing is by no means new, ...

Personalization. Customization. Free shipping. Member preferences. Special deals. All of these things buyers find in the B2C world add up to a great customer experience and more control over the ...

Here we are in the information age. Major companies we interact with daily are using artificial intelligence and analysis tools to capture the consumer lifestyle and purchasing habits. Small real ...

Nonprofit leaders talk a lot about creating exit strategies for programs, but few organizations have been able to phase out their work in a way that provides quality, sustainable services for the ...

Lauren Glenn Manfuso is a journalist and editor in the Washington D.C. metro area. Her work has appeared in Prevention magazine online, the Miami Herald and USA Today. Shortly after COVID-19 forced ...

Like so much of healthcare, the patient check-in process underwent a drastic transformation this past year. Gone are the days of “sick” waiting rooms, often-touched clipboards and a cup full of used ...