Marketing plans are an extension of your business's vision. If your company exists to offer the best product available, your marketing plan is the vehicle that will drive you toward that goal. The ...

A thoroughly researched business plan or proposal will provide its reader with information on every area of the business or project. The document will demonstrate the operations, outline the ...

A clear direction for how Northwestern will draw upon its strengths and distinct advantages to achieve even greater national and international stature in the coming decade was unveiled during ...

Bottom Line: Investors appreciate hearing about a new CEO’s strategic vision, and they respond by bidding up the stock price. Traditionally, CEO strategy presentations are derided as little more than ...

Everyone loves to complain about terrible, snooze-inducing presentations. But if you’ve been in business for any time at all, you know it’s not just slide decks that are routinely awful. You’ve likely ...

Writing your business plan. Ughhhh. It's definitely not the most exciting part of starting a business. In fact, if you're like a lot of entrepreneurs, you're probably going to find yourself pulling a ...