When a conversation turns to analytics or big data, the terms structured, semi-structured and unstructured might get bandied about. These are classifications of data that are now important to ...

Do you want to boost your content's perceived E-A-T? Learn how to leverage structured data to do that in this guide. Google’s concept of “E-A-T” (Expertise, Authoritativeness, and Trustworthiness) has ...

Adding structured data to your website pages is extremely important as rich results continue to take the place of the plain old blue links. In Google’s announcement of the Rich Results Test Tool ...