A person’s sense of purpose declines leading up to and following a diagnosis of dementia or cognitive decline, according to a new study. “Purpose in life is the feeling that one’s life is ...

The Purpose Power Index is a first-of-its-kind research study to empirically rank companies based on public perception of their brand purpose. This year’s study, “The 2022 Purpose Power Index,” builds ...

Growing research has shown that having a sense of purpose in life can bring benefits to one’s health and well-being, and according to a new study, it may also reduce the risk of premature death.

Joint research by GfK and the Goodvertising Agency reveals value of 'transformational campaigns that empower consumers, rather than those that tout product attributes. While three-quarters of generic ...

Positive social interactions among older adults can be tied to their sense of purpose, especially among those who are retired. “For everyone, but specifically for our retired older adults, the people ...

What am I going to do with my life? What really matters to me? How will I leave my mark? These questions can fill us with hope, inspiration, and direction when we have some sense of what the answers ...