LinkedIn wants a bigger chunk of the streaming TV ad business. The Trade Desk will be its first demand-side platform partner for connected-TV ads.

After a record-setting October that easily dwarfed all preceding months in the year, TV drug ad spending found a happy medium in November. Last month, drugmakers shelled out a combined $277.3 million ...

YouTube introduces 30-second unskippable ads on TV apps, with 60-second versions in testing, pushing Premium subscriptions as viewers face longer forced commercial breaks.

Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here to register. While marketers worry about AI disrupting TV ad buying, AI ...

Top TV advertising platform Vibe.co knows that running a TV commercial can be a valuable way to attract business on a local or national scale, but it’s not easy. Given that the cost to run a ...

Tremfya’s reign atop the TV pharma ad rankings continued for yet another month as the Johnson & Johnson brand topped iSpot.tv’s list for October. Tremyfa achieved an impressions share of voice (SOV) ...

Investment in Connected TV (CTV) advertising in Spain surged by 48.4 per cent in 2025, exceeding €174 million, according to the latest Digital Media Advertisi ...

Pharmaceutical ads now account for 9% of TV advertising according to LightShed Partner’s Richard Greenfield and an even higher percentage of spots on evening newscasts When you purchase through links ...

Despite continued uncertainty and mounting regulatory challenges, pharma TV ad spend topped $7 billion through the first 11 months of 2025. Recently released data by iSpot.tv found that the ...

The YouTube app for smart TVs will soon roll out 30-second ads that viewers will be unable to click past. YouTube is making ...

At a time when CTV/streaming services have overtaken conventional linear TV -- both broadcast and cable -- in terms of share of total viewing, a new analysis of publicly reported data for the second ...