Welcome to post-Liberation Day, where corporate America is feeling the heavy-handed effects of tariffs on the market. Repercussions on the car market aren't great—and we're not just talking about ...

Sales could reach 17 million units due to the industry’s ability to meaningfully increase incentives without destroying profitability. As reported in the recently published Motors and Markets Report ...

We see US automotive sales growing, but not this year. Morningstar forecasts US light-vehicle sales will dip roughly 2% in 2026, settling in the 15.8–16.0-million-unit range. A return to 17 million ...

The US auto market is changing fast and changing the buying habits and financial conditions of customers. The conventional car is being substituted with bigger, more sophisticated, and costly cars, ...

Analysts predict the 2026 car market will be challenging for many due to high prices and shifting incentives. The expiration of federal EV tax credits is causing automakers to slow electric vehicle ...