GTM's new guided setup simplifies Google Ads conversion tracking by automatically configuring key measurement components.

Google appears to be pulling parts of the Google Tag Manager interface directly into Google Ads — a move that could simplify how advertisers manage tracking and tags. What’s happening. Advertisers are ...

Google may be streamlining one of the most error-prone parts of campaign setup — conversion tracking — by reducing the need for manual tag implementation. Driving the news. Google Ads is testing a new ...

Google may be integrating Google Tag Manager directly into the Google Ads interface. The integration of Tag Manager also comes with a new interface and user experience. This was first spotted by ...