From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

Pharma brands spend billions annually trying to engage healthcare providers (HCPs), yet much of this outreach has a limited impact. After all, physicians are inundated with thousands of digital ...

Health care marketers are playing what feels like a constant game of digital Whac-A-Mole, from dealing with ongoing signal loss and ever-changing privacy regulations to the challenge of reaching the ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Private credit markets have changed quite a bit in recent decades, evolving in tandem with institutional investors’ growing appetite for alternative investment avenues. Targeting these sophisticated ...

Investor targeting is essential for any successful investment strategy. It’s about finding and engaging the right investors who align with your goals. So, let’s explore the key steps and best ...