True Fit, the leading AI-driven size and fit personalization platform, is transforming the world of online apparel and footwear shopping through the democratization of its Fashion Genome, particularly ...

Wearable fitness technology is everywhere. Chances are, you’re already wearing a smartwatch, fitness tracker or ring that monitors sleep and recovery. These devices offer real-time insights into how ...

Nearly 15% of all retail sales were returned in 2023 — and 75% of consumers cited fit as the main reason. As a result, brands and retailers of all sizes are implementing new tools, both in stores and ...

True Fit, the AI-powered size-and-fit personalization tool, has offered its size recommendation solution to thousands of retailers for nearly 20 years. Now, the company is venturing into the ...

One of fashion’s biggest problems is also its most fundamental: fit. With no standardized sizing across the fashion industry, ill-fitting clothes and subsequent returns are damaging consumer trust, ...

Tapered joggers, bonded seams, and streamlined silhouettes, the Nike Tech Fleece era had streetwear and fashion communities in a chokehold in the early 2010s. Drake, LeBron, and Kanye West are just ...

Recent advances in apparel research continue to highlight the critical importance of developing fit and sizing systems that account for the rich diversity of human body shapes across different ...