First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

Everything you thought you knew about perms: lock that away in a 1982 time capsule and give the key to your nearest keeper. The latest version to sweep salons is infinitely cooler, and requires a lot ...

"Korean-style root perms create subtle volume at the root," Dunning explains. This particular type of root perm is gaining in ...

During the ‘80s, tight, springy curls achieved via perms were everywhere. In the ’90s, they took a backseat to straighter styles and treatments, but they’re back and better than ever. With more ...