TikTok announced on Tuesday that it’s introducing new ad formats, including one that displays another brand’s logo alongside TikTok’s on the launch page when users open the app. The new “Logo Takeover ...

TikTok is taking the wraps off new offerings for advertisers even as its future ownership and operations in the U.S. are in flux. The company announced ahead of a NewFronts presentation to ad buyers ...

Not unlike last year, the mood during TikTok’s NewFronts presentation last week felt like cautious optimism, if not outright relief. Back in May 2025, TikTok was on its second deadline extension after ...

Following last year's NewFronts presentation, during which TikTok announced a premium version of its “Pulse” ad suite, the social media company has taken this year’s big advertising event to unveil ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. TikTok published new data on the effectiveness ...

Step up your advertising game with insights on TikTok’s unique ad formats and best practices for connecting with its vibrant community. Ever since its launch, TikTok has been a dominant marketing ...

At its first NewFronts presentation as a majority U.S.-owned venture, TikTok celebrated its first two months following ownership changes and promoted several new advertising formats designed for ...

In today’s Digest we look at the biggest announcements from ITV’s Palooza event this week, Reddit reeling in advertisers with the launch of a new ad format, plus Microsoft making its behavioural ...