A second Donald Trump term means the Apple CEO will need to find ways to keep his supply chain in China out of any potential ...

For Tim Cook, the hits keep coming. On Friday, President Trump targeted Apple with new demands that the company make iPhones in the U.S., threatening 25% tariffs if the company doesn’t comply. “Rise ...

Two research analysts made waves last week when they called for a major shakeup at tech giant Apple. The analysts weren’t suggesting a logo or product redesign. Instead, they called for the ...

Today Apple reported its quarterly earnings, far exceeding Wall Street expectations with a huge 10% YoY revenue increase. Apple CEO Tim Cook also signaled strong AI ambitions for the company in quotes ...

As pressure mounts on Apple over its perceived lag in AI development and breakthrough products, a new narrative is gaining traction: Perhaps it’s time for CEO Tim Cook to step down. After all, the ...

Amid reports of a near-term changing of the guard atop the technology giant, Apple CEO Tim Cook saw his compensation package ...

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. Tim Cook's leadership at Apple remains steady as he continues ...

Apple CEO Tim Cook is currently in Tokyo and has shared a photo taken outside the Apple Ginza store, which reopens tomorrow with an all-new design. Cook also shared a photo of himself meeting Pikachu, ...