As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough to matter.

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...

Marilyn Barnett was an on-camera model for a local Detroit grocery store called Farmer Jack. Every week the store would run an ad. When she decided her modeling days were done in 1972, she leaned into ...

Clockwise from top left: Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is author of more ...

Opinions expressed by Entrepreneur contributors are their own. Navigating the world of direct marketing as a small-business owner can be a daunting experience. Just a few of the challenges a ...

Today’s marketing strategies center on digital content, and because audiences across demographics rely so heavily on online engagement, that focus has merit. However, enterprise brands and ...

The best marketing meetings are usually those in which a suggestion prompts someone to finish the thought with an unexpected spin. And then someone else builds on this idea with another addendum.

It doesn't take long for a small-business owner to discover a few truisms about marketing: there is a bevy of mediums to choose from and, contrary to what some people may say, none of them is free – ...