Google’s TrueView skippable ads are now available on the mobile versions of YouTube. Google’s TrueView skippable ads are now available on the mobile versions of ...

YouTube is rolling out a new way for advertisers to buy spots that users can choose to skip after 5 seconds — designed to optimize cost-effective reach. With YouTube’s standard TrueView in-stream ads, ...

Back at the end of 2010, YouTube officially launched its video ad format that viewers can actually skip. Today, it says 65 percent of the ads that play before videos are now skippable — and given that ...

YouTube today is introducing a new way for advertisers to maximize reach from their shorter ads. The change arrives around two years after YouTube’s introduction of the six-second bumper, which the ...

A report has recently put Google on the spot for allegedly misleading advertisers about its TrueView skippable in-stream ads for several years. The report claims that Google has violated its own video ...

Google is disputing the accuracy of new research that indicates that Google has been violating its own standards for placing ads on third-party websites about 80% of the time. The research in question ...

Google has allegedly been mis-selling video ads for the last three years, costing advertisers billions in wasted ad spend. A study has found that Google’s TrueView skippable video ads, which are ...

Google was hit this week with a lawsuit accusing it of bilking advertisers who purchased skippable video ads. Google charges advertisers “hefty amounts for the privilege of autoplaying their ...

As it negotiates a big shift to mobile, the Google unit says it is now serving up TrueView ads on smartphones and tablets. Viewers skip video ads after 5 seconds, and advertisers pay only when viewers ...