Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...
Prof. Aleks Farseev is an entrepreneur, keynote speaker and CEO of SOMIN, a communications and marketing strategy analysis AI platform. Meta CEO Mark Zuckerberg recently unveiled a bold future: a ...
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Whoever coined the term about herding cats probably knew what it was like trying to get dozens of ad agency partners around the world to work together. Mark Zomick, Colgate-Palmolive’s senior product ...
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