Evergreen content is good, but evergreen URLs are better for SEO. Learn how, why, and when you should use durable URLs to earn long-term, high volume keyword rankings. Content may be king, but URLs ...

Changing URLs just to shorten them or add keywords isn’t worth the upheaval in SEO performance that will come as a result, even when you use 301 redirects to minimize the damage. To learn more about ...

What’s one simple way to improve your WordPress SEO starting today? Make sure you have SEO-friendly URLs. Creating SEO-friendly URLs is a super simple way to improve your SEO. If you get it right, you ...

When optimizing URLs for high rankings, many websites pay little attention to optimizing the URL for maximum clickthrough. Yet the URL undeniably affects searcher clickthrough rates in the search ...

Everyone understands the value of a readable URL. But many web applications and websites still output complex ones that no one, even a search engine can understand. Microsoft now makes it easier to ...

The URL Inspection tool in Google Search Console isn’t just a checkbox for SEO professionals. It’s a direct line into how Google actually sees your page. It shows ...

Google's John Mueller said on Twitter "the SEO effect of keywords in the URL is minimal once the content is indexed." Google has said keywords in URLs are a small factor and not to worry about it ...

Creating an effective SEO strategy involves foundational practices, advanced techniques, and ongoing analysis. Below are key tactics, tips, and steps to consider when developing an SEO strategy: It is ...

Finding a way to climb up in PageRank without spending a ton of money is good for any small business. While URL shorteners have been around for many years, marketing experts say the manner in which ...

Get started learning the basics of search engine optimization – how SEO works, why it's important, the different types of SEO and much more. SEO stands for Search Engine Optimization and helps search ...