Despite having billions to their name, some of the wealthiest people on the planet don’t splurge on the material items that others shoppers might be tempted by. While their friends might enjoy eating ...

Affluent Americans are quietly rewriting the script for what wealth looks like. Instead of flaunting luxury cars and designer wardrobes, a growing group of millionaires is choosing secondhand vehicles ...

The rise of Underconsumption Core signals a cultural shift away from excess and toward intentional spending across digital platforms. DUBAI, UNITED ARAB EMIRATES ...

Underconsumption Core thrives precisely because it is difficult to commercialize. Its appeal lies in rejecting the transactional nature of influencer culture. This tension reflects a broader challenge ...