Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.

Game worlds are getting bigger, denser, and faster to build. A decade ago, every crate texture, fern, and NPC face passed through a human hand before it wound up on the screen. Now prompts do some of ...

TL;DR: Unity's upgraded AI, launching in beta at GDC, enables developers to create full casual games using natural language prompts without coding. Leveraging advanced models from OpenAI and Meta, ...

Jia Li of LiveX AI and Julian Togelius of NYU and modl.ai announced as first members “AI is transforming our industry and accelerating the volume and pace of game creation,” said Matt Bromberg, ...

Unity stock has posted double-digit gains on the heels of its third-quarter earnings release. Sales and profits topped Wall Street's expectations in Q3. Unity's new AI-powered advertising platform is ...

Explore how AI is reshaping the 3D content landscape, making spatial intelligence a key infrastructure across industries like ...

The arguments for using generative AI to create placeholder assets don't hold up, especially when they keep leaking into finished games.