Creating world-class immersive experiences for brands, agencies, and media is not something every studio is equipped to do. I’ve worked in gaming and tech for 12 years, most recently creating the ...

When virtual reality and augmented reality technologies first appeared on the scene, consumers were excited about the possibilities. While VR/AR tech is still evolving, many of the futuristic ...

Born in 1975, the Creative Artists Agency or CCA is a talent and sports agency based in California and is recognized as one of the dominant agencies around. With new initiatives in entertainment, some ...

Virtual and augmented reality are two hot topics right now in marketing and business, and they're slowly making their way into the mainstream. Many people want to be a part of implementing exciting ...

Virtual reality (VR) are not uncommon at trade shows and events where consumers can immerse themselves in an experience or product. But will it also change the way events are designed and developed ...

Industry leaders discuss the reality of AR and VR and provide examples of when the technologies have worked — and when they haven’t. The marketing world has an immense appetite for novelty, and new ...

Virtual reality may soon become a platform to conduct user experience research, thanks to new eye tracking capabilities. The capabilities, which were recently launched by eye tracking company Tobii, ...

Virtual Reality may be going wireless with another untethered VR headset prototype just developed and one agency executive sees opportunity for brands in the future. The prototype, developed by VR ...

Nike debuted its Star Trek meets sneakerhead customization platform at its test lab in New York: Customers slip on a pair of Nike Presto Xs, and a series of images and patterns are projected onto ...