If 2019 was the Year of the Pig in the Chinese Zodiac, it was also the Year of the VSCO Girl in U.S. retail. The first subset of Gen Z to demonstrate its spending power, the VSCO girl trend is giving ...

Assemble a few items from this VSCO starter pack for a quick and easy costume. Accessories are key: you'll need a scrunchie, the Hydro Flask, the backpack, and a puka shell necklace. Casual style is ...

If you've been noticing teen and tween fashion this year, you've probably spotted Hydro Flask water bottles, scrunchies and Birkenstocks. If you're a true trendspotter, you've like also noticed ...

New York City mom of two Amanda Sanders has to secretly stock up on straws at her local Starbucks because her teens will police her for using plastic at home. “I have two teen girls who are very ...