There is a distinction that one learns about on the first day of a course in psychological research methods. It is the difference between internal and external validity. Internal validity is ...

Ethnographic research, such as observing the setup of a catheter, often leads toideation. But it can also lead to significant device design. In 2001, William Reese and I wrote an article about the use ...

Improving the validity of your market research can increase the effectiveness of your marketing strategies. When you know what members of your target market are doing and what they want, you can ...

The reproducibility crisis in biomedical research presents a new challenge for conducting harm-benefit analysis: how do we improve the validity of studies to maximize the likelihood of benefit? Every ...