Roblox virtual makeup may be trendy, but player obsession with digital avatar customization has real-world implications. Major beauty brands such as Nars and Nyx are paying close attention to how ...

E.l.f. Beauty is introducing a virtual makeup game and beauty experience called “Glow Up!” on Roblox. A beauty brand popular ...

As more companies use virtual technology for cosmetics testing, Perfect Corp. created YouCam Tutorial, which helps brands create step-by-step beauty tutorials to educate consumers on makeup ...

Virtual filters have long been popular on social media, but in the accelerated digital world, wearing virtual makeup is for more than selfies. From digital parties to professional meetings, it’s ...

The unique Multi-Tone 3D Blush Try-On solution marks a new level of hyper-realistic VTO with multi-color blushes and fully customizable patterns NEW YORK--(BUSINESS WIRE)--Perfect Corp., the leading ...

YouCam Makeup launches a Halloween Costume Contest inviting makeup artists to enter their best costume beauty looks for a chance to have their own AR virtual beauty style featured in app. NEW ...

Roblox (RBLX) launch brings real-world makeup precision with advanced avatar models to a community-led, co-created experience that empowers self-expression. OAKLAND, Calif.--(BUSINESS WIRE)-- e.l.f.

Adding another gaming element to its outreach approach, Maybelline New York has launched a virtual experience in Roblox and the corresponding “Makeup Your Mix” campaign, the company announced Thursday ...

Looking good for a virtual Microsoft Teams video meeting just got easier. Maybelline New York is giving people an easier way to good for online meetings that doesn’t require the physical application ...

Thanks to this year’s massive uptick in video conferencing, everyone and their avatar has had to get used to online meetings. But while the meetings are often glitchy, drab, and—let’s be honest—dull, ...

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We're only rarely leaving the house these days thanks to the ongoing global pandemic. For many, that means more sweatpants and hoodies, less glamor, and more video calls instead of face to face ...