Global retailer Sunglass Hut is partnering with virtual reality technology developer Emperia — creating a virtual reality store called “Sunglass Hut Utopia.” The virtual store features a gaming moment ...

J.Crew's immersive virtual store features six shoppable rooms and a Boathouse with interactive content highlighting the brand's heritage. Across the retail landscape, more stores are being built with ...

Alongside other major brands experimenting with virtual reality, direct-to-consumer athleticwear brand Alo Yoga has opened a virtual store that offers digital styling services, beauty and wellness ...

Wendy’s took a trip to the Metaverse and opened its first virtual reality store. The fast-food chain partnered with Meta’s Horizon Worlds to unveil the Wendyverse on April 2. The Wendyverse features a ...

Crate & Barrel has opened a brand new flagship store in New York’s Flatiron neighborhood just in time for the holidays. Given that I live in Boston, I didn’t think I would have a chance to do my ...

Experiential e-commerce company Obsess launched a new offering on Tuesday, Ava by Obsess, which gives brands the ability to build their own virtual stores and customizable 3D e-commerce experiences.

Amid this year’s dramatic shift towards online shopping, virtual stores — reflecting a new, more accessible interpretation of virtual reality — have emerged as a novel approach to online shopping. And ...