Forbes

Vision, Mission, Strategy And Values

Whether you already have your own company, are about to start one or are helping someone else start theirs, the question of vision, mission, strategy and values is bound to come up. Those with ...
Forbes

Vision, Mission And Values: How They Differ And Why They Matter

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...
William & Mary

Defining vision, mission, values

As a writer and teacher, I am a longtime fan of Strunk and White's The Elements of Style. This classic handbook offers pithy guidance to would-be writers. In one key line, Strunk and White counsel, ...
Entrepreneur

Mission vs. Vision — Here’s How Your Success Depends on This Distinction

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...
Entrepreneur

Stop Rewriting Your Corporate Strategy and Mission Statement — Here’s How to Start Living It

Accountability starts at the top, or it doesn’t start at all. If a company says it values experimentation, it should reward smart risks and accept failure as part of the process. Every few years, ...