AI Max Is The New Broad Match E-Commerce Brands Must Learn To Scale

AI Max for Search is no longer a beta test you can ignore. Google moved it to general availability on April 15, and early ...
Digiday

‘CPC pain is real’: One year on, Google’s AI Max has pushed up search budgets – and costs

In the 12 months since Google debuted AI Max for Search, brands have increased their search budgets and seen cost-per-clicks (CPCs) rise, while compounding search’s transition into a media channel ...
Digiday

Google AI Max moves out of beta: Marketers sound off on the inevitable migration

The days of marketers manually managing their Google search campaigns seem numbered as the industry barrels toward automation in the age of AI. Today, Google’s AI Max is moving out of beta. With that, ...

Google updates AI Max reporting guidance and DSA transition plans

Google's AI help document update offers new insight into the future of AI-powered Search campaigns.
Search Engine Land

How to get your Google Ads seen in AI Overviews

Here's how feeds, landing pages, and audience signals help Shopping, Performance Max, and AI Max campaigns appear in AI Overviews. AI Overviews are changing how paid ads appear in Google Search. As ...
Search Engine Land

Why your brand campaign may not be ready for AI Max

AI Mode eligibility isn't enough reason to expand automation. Learn where to focus before testing AI Max on brand traffic. Not long ago, broad match was positioned as the future of paid search. Today, ...