Your current research focuses on subscription businesses and the importance of customer capital. What is that, and why is it important for the economy? We often think of firm value as coming from ...

You were certain you would win but you didn't. BD and capture expert Nc Coppings explains what goes wrong a when a sure thing goes bust. As a growth officer, you strive for consistent, predictable ...

In an era dominated by automated campaigns, instant messaging, and short sales cycles, many organizations prioritize speed ...