Hand-drawn, minimal, splashy, brooding, whimsical, pagan, and Instagram-ready. Wine labels today are more varied—and important—than ever before. The wine's label is spare—almost coy. An elegant black ...

When you walk into a wine shop, the array of label art and graphic design on display is almost overwhelming. You see hundreds of different labels, each meant to distinguish, create brand identity and ...

Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...

One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

ASK SOMEONE THE KIND of wine he prefers and he may or may not be able to describe it; ask someone what kind of wine label he (or she) likes and you’re guaranteed to get a reply. From occasional ...

Interview with top Bulgarian wine label designer Jordan Jelev, whose outstanding work and the talent of making each wine bottle shine with its own beauty have earned him the nickname The Labelmaker.

Merging drink and design is not a new phenomenon; beverage marketers love to invest in clever and fun packaging. Who doesn’t have a collectable bottle or two somewhere on their shelves? But with the ...