Over the last few decades, merino wool has become a staple of outdoor gear. It keeps you warm when the weather is cold but helps you stay cool when it’s warm out. It never gets stinky even with ...

January is a great time to start working on your fitness goals. Unfortunately, the weather can be particularly unforgiving, ...

When conquering the great outdoors, the right base layer can make all the difference. Smartwool, the Denver-based brand known for comfy thermals, socks and accessories, has upped the ante for active ...

What makes this such a tremendous base layer is its blend that contains 53% merino wool. This wool naturally wicks off ...

This article is part of CNN Underscored’s Earth Week, a weeklong focus on our planet and ways to celebrate and preserve it. We’ll be featuring tips on how to live more sustainably, products to help ...

DENVER--(BUSINESS WIRE)--Smartwool, makers of Merino wool apparel for active living, today announced a strategic goal of making all products circular by 2030. The Smartwool Second Cut Project is ...

I loved the look and feel of the Smartwool Smartloft Jacket as soon as I got my hands on it, but it’s one of those products that’s very difficult to accurately categorize. Is it a fleece? No, not ...

STEAMBOAT SPRINGS – When Smartwool announced plans to leave its founding headquarters for Denver in 2018, it left a lot of people scratching their heads. Not from the company’s merino wool, but for ...