I have a confession: It took me 20 years to write and publish a book. “Getting one done should be easy,” I thought. While I did finally figure it out (today, I have 12 books that are all bestsellers), ...

Other academics, particularly younger scholars, often ask me about how to get an academic book published. When I recently floated the idea of writing a series of blog posts about this issue, on social ...

Many marketers will advise that your nonprofit’s mission should be communicable in a 280-character tweet, so what would possess a nonprofit leader to spend countless hours writing a 280-page book? In ...

Many people believe that writing is a gift—you either have it or you don’t. But the truth is far more empowering. Writing is not about being naturally talented or magically creative. It’s about ...