Forbes contributors publish independent expert analyses and insights. I teach growth leaders how to grow revenues, profits and firm value. What’s the best way to structure and organize marketing in a ...

Discover how the Value Marketing Framework revolutionizes traditional marketing approaches by emphasizing value-added strategies. This innovative framework guides businesses in quickly and affordably ...

Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Marketing budgets are down 15% ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. It’s become evident to me over the years that the reputation of a business and its relative ...

When the economy crashes and burns, an area of marketing that faces increasing pressure—and, dare I say it, disdain—is brand. As I've heard it described, there is a divide forming between the "make it ...

Content marketing produces 3x more leads per dollar spent than paid search advertising, offering exceptional value for small businesses with tight budgets. While PPC offers quick visibility, content ...

My career didn't begin in marketing. It began in tech. A decade in, though, a series of technical project and product management roles led me to a pivotal moment. I began working for a VP of Marketing ...