The pace of change is so fast right now that even the most prepared leaders are at risk of working from outdated assumptions.

Thorough research is the key to winning enterprise tech clients. Understanding decision-makers, pain points and risks helps ...

The UAE-based digital marketing firm unveils the expansion of its data-driven solutions to clients across Europe, Asia, and ...

Marketing technology solutions saw a growth rate of 27.8% year over year, according to the martech supergraphic. The marketing technology landscape’s heading toward 15K territory. Scott Brinker, first ...

Chief marketing officer, Alexandra Morehouse, shares how the health system utilizes technology in its at-scale, consumer-first marketing strategy. Consumers know what they want. And if you listen, ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its implementation of artificial intelligence technology to enhance search engine optimization and paid advertising ...

MarTech can make or break a business. That's what makes RFPs such a critical part of the procurement process. Here experts share tips for creating a great RFP. Most marketers in the hunt for ...

Privacy is the number one most important technology, topic, or space for marketing in 2022, according to almost 500 CMOs and other marketing leaders. Also significant ...

Every day, marketing executives confront a multitude of tough challenges to ensure that their organizations stay ahead of the competition and their campaigns break through the clutter. These ...

To define the current balance between data and creativity in marketing, we first have to look to the past for context. Millennial marketers have never known a world without tech and data. But for ...

Editor’s note: Arik Kleinstein and Kobi Samboursky are partners, Hagar Sagi is the director of marketing and Yoni Krakow is an intern at Glilot Capital Partners. Marketing technology is in the midst ...

STAMFORD, Conn.--(BUSINESS WIRE)--Artificial intelligence (AI) for marketing, customer data platforms (CDPs) and real-time marketing are some of the technologies at the Peak of Inflated Expectations ...